I've watched this a few times now and I'm really impressed with it. From an artist standpoint, this is a beautiful collage of music, film, fashion, and culture. I aspire to reach these heights with my own art. From a marketing standpoint, this is pure genius. It seamlessly samples the album while giving the audience the artist's take on the songs. It also adds a cohesive theme to the album, essentially setting up the listener for the release. Props to Kanye West for what he is doing with G.O.O.D. Fridays and for the great job with this short film Runaway.
|Scene from 'Runaway'|