Lupe is popping up all over the place, you can tell he has a project on the way. He's modeling for Le Messie's False "Original Anarchist" Fall/Winter 2010 Collection. Here's a little background on False for those that don't know about the brand.
"FALSE is one of the early purveyors of independent fashion anarchism. The brand has been functioning as an evolving propaganda to Le Messie’s visions on societies illusions. His mixed media artworks constantly work on re-emerging themes of breaking down social bourgeois structural views laid on by the so called “mass elite”. Often harboring dark under-line meanings, his strong influence to mystical aesthetics often draw about a deep question into the relation of his art and it’s viewer, often functioning in it’s own individual life-like form. All garments are individually hand-screened and hand-finished by FALSE. FALSE is parent brand to Better Off Dead, Fallacy Of Rome, FALSE Sounds & Anti-Anti."